• DAMAC Showroom

DAMAC Showroom


Dubai , UAE


Dubai development giant DAMAC commissioned Lacasa to design this striking showroom on a small plot in the city’s Al Manara area. The scheme responds to the client’s need for a curvaceous design with brand identity, by introducing an abstract ‘D’ that runs throughout the building. The back elevation is kept simple, using painted concrete, while the front features glass, louvers, strong white pillars and metal cladding.

One of the building’s most prominent features is the large, high-resolution media screen on the front glass façade. Meanwhile, the ground floor contains a restaurant with a separate entrance for the DAMAC showroom upstairs. Service areas are located at the back of the building. An elevator and pre-lobby space provide a luxurious circulation route to the upper level, accentuating the showroom experience.